Potter Park Zoological Society Executive Director Amy L. Morris-Hall draws on 30 years of experience in strategic communications and an accreditation by the Public Relations Society of America in her work at Potter Park Zoo. She has been with the zoo, as a Society Board Member and later as the Director of External Affairs, since 2013. She is responsible for the Zoological Society operations including fund raising, planning, fiscal management, membership development, marketing, public relations and community relations. She previously worked as a reporter, editor and publisher at a northern Michigan newspaper, as chief of staff for a state lawmaker, and as a senior public relations account executive. She is a graduate of Michigan State University.
Amy lives in Leslie with her husband Bruce, daughter Brooke, two dogs, and 14 chickens.