Mollie Woods is the Director of the Michigan State University Extension Product Center. She is the past Executive Director of the Cherry Industry Administrative Board in Michigan. Prior to her service with the cherry board, Woods worked with the department of Agriculture, Food and Resource Economics in MSU's college of Agriculture and Natural Resources. While there, her research focused on the impacts of voluntary food safety practices on the structure of the North American strawberry industry. Her work also included outreach to Michigan produce industries, analysis of global retail and farm level trends for Michigan specific fruits, and the development of an educational series on the WTO for Extension stakeholders interested in the global marketplace.